Everything I Loved in January & The Social Media Updates You Need to Know

Hi Millies!

✨ January Recap: The Month That Never Ended ✨

I don’t know about you, but January felt like it had 67 days. While plenty went wrong (we won’t name names), here’s everything that went right.

Everything I Loved in January

📺 Watching: Traitors, Beast Games, a Kelly Clarkson Show taping (obsessed), and Doechii’s Tiny Desk Concert (run, don’t walk).

📚 Reading: Secrets of The Millionaire Mind, The Dip, and Let Them Theory. Big on books that shift my perspective this year.

🍽️ Eating: Also living for Ralph’s Coffee, Kouzina for amazing Greek food (featured on Diners, Drive-Ins & Dives with Guy Fieri - they def took us to flavor town), Bar Rosina’s free pizza happy hour (a hack), Nightingale’s Cookie Monster ice cream sandwiches, Celestine in Dumbo for the best views of the Brooklyn Bridge, and Pura Vida Miami in Fort Lauderdale for the cutest coffee shop.

🧘‍♀️ Gathering: Hosting two Pointina events—our first Sip & Stitch and a Junior League of Greenwich workshop. Plus, a meditation event with Hampton, and a visit to The Colony Hotel and Lycette Designs in Palm Beach (dreamy).

elizabeth.buffone

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🎟️ Attending: Othership Dry January event, Haus of Hush with the Junior League, and Elevate Summit—networking season in full force.

💆‍♀️ Nurturing: 12-3-30 treadmill sessions, an Attune Spa Detox Facial (10/10), and aggressively downloading all my TikTok drafts (preparing for the ban).

💡 Want me to dive deeper into any of these? Let me know!

Call Her Daddy x Rachel Kirkconnell: The PR Glow-Up of a Heartbroken Woman

The devil works hard, but Alex Cooper works harder.

This week, Alex dropped an exclusive Call Her Daddy episode with Rachel Kirkconnell on YouTube—just days after Rachel’s public breakup with Matt James.

After four years of dating, Matt James posted a very messy breakup announcement on Instagram just three hours after they had officially broken up while Rachel was on an international flight home from Tokyo to the States.

Matt James’ follower account has plummeted while Rachel Kirkonnell’s has skyrocketed to over 1 million followers.

If there’s one thing the internet loves, it’s a heartbroken woman. We saw this last year with Ariana Madix and Scandoval, which launched her into Super Bowl commercials, a NYT bestseller, and DWTS.

📊 Prediction: Rachel’s about to have a massive glow-up. Will she also end up on DWTS? I think so.

This Accountability Tip Will Change Your Life

Winter is for slowing down, reflecting, and getting clear on what you actually want—not just what social media tells you to want. That’s why it’s my favorite time to make vision boards. The problem is, most vision boards use random phrases cut out of magazines and you aren’t actually being specific about what you really want.

Here’s how to use social media to make a fully customized vision board that actually works.

How to Curate a Social Media Vision Board That Works

🖼 Follow the Right People

• Find a few people whose style or career you admire (think Morgan Stewart, Oprah, Alison Bornstein).

• On Instagram, go to their following list and see who they are inspired by.

• Follow accounts dedicated to specific aesthetics—this ensures you’re not just chasing current trends. Look at different eras: 70s, 90s, even 2017.

@allisonbornstein6

#inspo #moodboard #visionboard #fashiontiktok #fashioninspo

📂 Organize Your Inspiration

• Screenshot things you instantly love—don’t overthink it.

• Create folders by season: Winter, Spring, Summer, Fall.

• Use Canva to build a mood board.

👗 Put Yourself in the Vision

• Start by recognizing how far you've already come. Screenshot things you currently have that represent progress toward your goals—whether it’s your bank account balance, your Instagram follower count, or a project you’re proud of.

• Next, find your expanders—the people who have achieved what you aspire to. If they’ve done it, so can you. Screenshot their milestones, whether it’s a feature in a magazine, a sold-out product launch, or a viral YouTube video.

• Bring it all together in Canva. Upload both your own images and those from your expanders, then insert yourself into the vision.

  • Example: Place your face over a Wishbone Kitchen YouTube thumbnail with 8M views.

  • Example: Screenshot your bank account and type in the balance you want to see this year.

🚀 Make It Visible

• Set your vision board as your phone and laptop background.

• When you see it every day, your subconscious starts believing it’s your reality.

✨ Biggest takeaway: By visually immersing yourself in these achievements, you’re training your brain to see them as part of your reality. The more familiar success feels, the more attainable it becomes.

ShopMy Raises $77.5M: The Future of Affiliate Marketing?

Affiliate marketing is evolving fast, and ShopMy just raised $77.5 million in Series B funding to shake things up.

Why this matters:

• ShopMy vs. LTK: LTK is confusing and feels like learning a second language. ShopMy is intuitive and built for everyone.

• New verticals incoming: Health & wellness, food & bev, hospitality, and kids & family.

• More people = more influence: This could make affiliate marketing accessible beyond traditional influencers.

👀 Hot Take: ShopMy is betting big on a future where everyone is an influencer. Check out my collections here.

Got a friend who would love this? Forward this email to them and spread the love! Let’s grow this community of go-getters together—because the more, the merrier. 💌

P.S. I’d love to hear what you think—drop me a reply after reading!

xoxo, Elizabeth